Watching Soccer Aid last night with a hangover might have been a mistake. I was already feeling delicate. The first appeal from Unicef had me close to tears and by the third I was a mess.
Soccer Aid is a great idea. It’s hosted at Old Trafford, Manchester, rather than Wembley, London – meaning those who are usually forced to travel south to attend the match are saved time and money. Then there is the celebrity endorsement. They do something for charity and their names and reputations resonate with football fans and the wider television audience.
Then splice documentary-style short films into the match build-up, to guarantee the charity more prime-time exposure than it gets in the entire remainder of the year. Unicef has built a huge presence in sport and it’s a wonderful partnership. The children’s charity is not short of celebrity supporters, from David Beckham to Angelina Jolie. Their faces and voices are familiar to viewers, their is a sense of trust (deserved or not) in their words, which resonate more with the audience as a result.
Last night’s installment of the annual fixture (which began in 2006), featured a range of appeals for Unicef. From the disaster in the Philippines that left thousands dead or homeless, to the war orphans of Syria. The level of injustice was choking.
Everyone relates to these appeals differently, as we do to any emotive media – be it film, book or poem, fact or fiction. You bring your own experience to the table. For me, that meant considering how different the lives of my own children might have been, if they were born into less fortunate circumstances. One of my daughters is two-and-a-half, the other is 11 months. I witness daily the joys of childhood, the wonder in their eyes as they learn new things. Their laughter. Which makes it almost unbearable to watch children in poverty, malnourished, who haven’t even the energy to smile.
Campaigns such as Soccer Aid are great publicity shots for the cause. But we must do more, as a society, as individuals, as voters, to address the bigger issues – the government policies, hostilities and injustices that increase the disparity between rich and poor, and plague our world. After all, what is more innocent and precious than the smile and laughter of a child? If not that, then what is worth fighting for?
You can learn more about Unicef and how to support the children of our world here: http://socceraid.unicef.org.uk